CM
Cody Marcel
Founder & CEO

Former Salesforce Principal Engineer with deep expertise in multi-tenant database systems and query optimization. 20+ years building the exact infrastructure the world’s largest platforms run on. Now building BOS — the operating system for business applications — and operating iCode Cherry Creek, a STEM education franchise in Denver where he lives the problem every day.

20+
Years
5
Patent Innovations
13
Yrs at Salesforce
6
Month MVP Build

Deterministic Orchestration for AI Agents

The Business Operating System

The missing infrastructure layer between probabilistic AI and reliable business outcomes. Applications defined as metadata graphs, not code.

Every business process is a finite state machine. BOS abstracts at the business process layer — the one layer the entire market has ignored.

iOS
🤖
Android
🌐
Web

One Platform. Every Screen.

BOS applications run natively on iOS, Android, and Web from a single metadata definition. No separate codebases. No platform-specific logic. Define your process once — it runs everywhere.

The Problem

Why AI Agents Fail at Business Processes

Today’s agentic frameworks have a fatal gap.

⚠️

Probabilistic Outputs

AI agents hallucinate, skip steps, and produce inconsistent results. Businesses can’t bet their operations on “usually works.”

🛠️

No Process Guarantees

Every business process has states, transitions, and rules. Current AI has no concept of deterministic process execution.

💰

Expensive Failures

Missed leads, botched handoffs, compliance gaps — when agents fail at business processes, it costs real money.

We Abstract the Process Layer — Not Just Data

Traditional CRMs abstracted the data layer. Zapier connected apps. BOS abstracts the business process itself.

Traditional CRMsBOS Platform
AbstractionData layer (Custom Objects)Process layer itself
WorkflowsManually configuredLearned from behavior
LogicStatic rules: IF x THEN yML-driven: pattern detection from outcome data
SetupMonths + expensive consultantsZero configuration — works instantly
LearningNo adaptationContinuous per-org optimization

Platform Capabilities

Everything your business apps need — deterministic, auditable, AI-ready.

Deterministic AI Agent Execution

Give an agent a state machine and it executes deterministic processes while using AI for decisions within each state. Every transition validated, audited, reversible.

Zero-Configuration Deployment

Applications defined as metadata graphs, not code. No months of implementation, no expensive consultants. Your process is live in minutes.

ML-Driven Recommendations

Pattern detection from real outcome data that continuously improves per-org. The platform learns workflows from behavior — not static IF/THEN rules.

Human-in-the-Loop by Design

Configurable approval gates where agents pause for human sign-off. Directors approve, front desk executes. Agents respect the same permission model as humans.

Complete Audit Trail

Every state transition recorded. Full history. Complete accountability. No black boxes. Meet compliance requirements automatically.

Multi-App Platform

Host and orchestrate multiple applications from a single operating system. Lead Director, Subscription Director, Franchise Director — and yours.

Three Apps. One Platform. Proven.

The BOS thesis validated with production applications already in the field.

📈

Lead Director

AI-first sales pipeline for franchise locations. Turns 90% admin time into 80% selling time.

66 API endpoints operational
80% reduction in manual work
$7.5K annual savings / location
Mobile apps (iOS + Android)
💳

Subscription Director

SaaS billing for developers via Stripe Connect. End-to-end onboarding journey with zero client logic.

Stripe Connect integration
Developer dashboard + analytics
Account provisioning via FSM
Server-driven UI
🏢

Franchise Director

Corporate analytics over franchise operations. Network-wide insights for multi-location businesses.

Cross-location conversion analytics
Top-performing location ID
Corporate oversight dashboard
Network-wide Lead Director metrics

Real Results. Real Numbers.

Measured impact from iCode Cherry Creek — 40 leads/month baseline.

80%
Less Manual Work
$7.5K
Saved / Location / Year
5 min
Setup Time
3
Production Apps

Why BOS Wins

📜 Patent Portfolio

Provisional patents filed on multi-tenant graph schema and goal-driven customer journey FSM. 5 patent-worthy innovations identified across the BOS platform.

🎯 Founder-Market Fit

Former Salesforce engineer who built the CRM infrastructure the big platforms run on. Now operates a franchise and lives the problem every day. Built the MVP to production solo in 6 months.

📈 Data Network Effects

Every franchise location adds learning data. ML models improve for all orgs as the network grows. More locations = better recommendations = higher conversion = more locations.

🔒 Platform Lock-In

Applications built on BOS depend on the FSM interpreter, plugin framework, and graph orchestration. Switching costs increase with every process defined on the platform.

Ready to See BOS in Action?

Join the pilot program. Get your location running in 5 minutes. We’d love to show you a demo.

Request a Demo Meet the Founder

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